Athleisure x Optimization with Anne Helen Petersen

We're thrilled to be joined by Anne Helen Petersen for this episode about the popularity of athleisure! If you don't already know, Anne Helen Petersen (she/her) is the incredible writer, journalist and recovering academic behind the beloved newsletter Culture Study. She is the host of a brand new podcast of the same name and the author of four books, most recently Out of the Office: The Big Problem and Bigger Promise of Working From Home (co-written with Charlie Warzel) and Can’t Even: How Millennials Became the Burnout Generation.

Together we begin with a history lesson from Hannah about WWII's effect on the fashion industry, particular women's clothing and the rise of spandex. Hannah offers some insight from cultural critic Jia Tolentino and her essay, "Athleisure, barre and kale: the tyranny of the ideal woman." We then move on to some helpful framing from theorist Michelle Foucault, sociologists Daniel Nehring and Anja Röcke, and feminist scholars Julie Brice and Holly Thorpe. We talk neoliberalism, fatphobia, and, of course, our culture's obsession with optimization.

We end with an honest discussion about the role of pop culture analysis in helping us navigate the murky waters of ideology.